The Impctrs Story Lab is your private story engine inside the Impctrs Professional Network (IPN). Learn how to shape and share stories that move people to give, partner, and say yes.

Get full access to the Storytelling Lab free with your Impctrs Professional Network membership: only $199/year.

Serving mission-driven leaders for 25+ years

$55M+ in grants influenced · $15M+ in revenue generated · 15,000+ students trained

Your Mission is Powerful. Your Stories are not Doing it Justice.

The Problem

If you are honest, you might recognize yourself here:

✓ People say your work is “amazing” but your donate and checkout pages stay quiet

✓ Funders ask for “a short narrative” and you freeze or recycle old language

✓ You have great client and community stories, yet they never make it into your emails, decks, or campaigns

✓ Your pitch sounds like a report instead of a story people remember and repeat

✓ You post on social, but engagement feels random and disconnected from actual revenue

The Result

✓ You appear smaller than you are

✓ You leave funding and contracts on the table

✓ You work twice as hard to get half the response

The problem is not your mission. It is the way your stories are structured, shared, and repeated.

The Impctrs Storytelling Lab exists to fix that!.

Get instant access

Who Is This For?

If you identify with any group below, you are in the right place:

✔ Nonprofits & Community Organizations

✔ Social Enterprises & Mission-Based Startups

✔ Small Business Owners & Consultants

✔ Churches and Faith-Based Organizations

✔ Community Development & Housing Initiatives

✔ Minority-Owned & Women-Owned Businesses

✔ Supplier Diversity & Government Contract Seekers

If you need capital, customers, or contracts, you need to be here.

GET ACCESS

Storytelling is not a “nice to have”. It is one of your main revenue systems.

In social impact work, stories are not fluff. They are how:

✓ Donors decide whether to upgrade or quietly disappear

✓ Corporate partners decide whether to test a pilot or commit to a multi-year deal

✓ Clients decide whether to apply, enroll, or refer others

✓ Media, influencers, and collaborators decide whether to amplify your work

Inside the Storytelling Lab, we treat narrative as a system.

INot random inspiration, but repeatable frameworks that help you:

✓ Turn one story into a full campaign

✓ Turn data into narrative that decision makers remember

✓ Turn your founder story into a strategic asset instead of a long introduction

WHAT YOU GET INSIDE THE IMPCTRS STORYTELLING LAB

Build stories that work, on purpose.

✓ Impact Story Blueprint

For donors, funders, and partners who need to see clear change and outcomes

✓ Origin Story Map

For founders and organizations who need to frame the “why” behind the work

✓ Client and Community Transformation Framework

For testimonials, case studies, and program stories that move people to action

✓ Partnership Story Frame

For corporate, government, and ecosystem partners who need alignment plus value

✓ Data-to-Narrative Templates

For turning numbers into meaning, without losing accuracy

Each framework includes prompts, examples, and fill-in-the-gaps sections that speak directly to non profits, social enterprises, and impact-focused businesses.

You never have to start with a blank screen.

✓ Email and social storytelling prompts that work for campaigns, launches, and everyday content

✓ Plug-and-use scripts for discovery calls, webinars, and pitch meetings

✓ Case study templates for programs, services, and partnerships

✓ “Ten-Minute Story Harvest” worksheets you can hand to staff, volunteers, and board members

You bring real stories from your work. The Lab shows you how to package them.

These are exclusive to Impctrs Professional Network members and are built to keep your storytelling sharp:

✓ Monthly Story Sprint

Choose one real goal once a month. Together we build or refine the story that supports it.

✓ Quarterly Campaign Story Clinics

Bring your fundraising, program, or launch campaign. We tune the narrative, hooks, and calls to action.

✓ Impact Pitch Practice Hour

Practice your pitch in a safe, smart room before you step in front of funders, boards, or partner decision makers.

✓ AI Story Studio Sessions

Use AI to edit, repurpose, and expand your stories while keeping your voice, values, and context.

These sessions live inside IPN and are part of the reason the Storytelling Lab is only available through membership.

Use AI as a smart assistant, not a replacement for your voice.

✓ Safe prompt packs for turning raw notes into draft stories

✓ Guidance on protecting your mission, voice, and communities while using AI tools

✓ Exercises that help you generate variations of one story for different audiences and platforms

You always stay in control. AI just helps you go faster without sacrificing depth or integrity.

Turn one strong story into a complete campaign. We give you practical roadmaps that show you how to:

✓ Build a 4–7 email donor sequence from a single client or community story

✓ Turn one event into stories for social, newsletters, media pitches, and next year’s sponsorship deck

✓ Use your founder story in discovery calls, proposals, and speaker one sheets

✓ Connect storytelling to measurable outcomes: gifts, contracts, enrollments, and renewals

WHY YOU ONLY GET THIS INSIDE IMPCTRS PROFESSIONAL NETWORK

You cannot purchase the Impctrs Storytelling Lab on its own. It sits inside Impctrs Professional Network because storytelling does not work well in isolation. You need:

✓ Strategy

✓ Community

✓ Practice

✓ Feedback

✓ Implementation support

When you join IPN for $199/year, you get:

One membership. One annual payment of $199. The Storytelling Lab is included.

✓ Full access to the Impctrs Storytelling Lab

✓ Live and recorded professional development sessions all year long

✓ Tools, templates, and trainings on funding, operations, and growth

✓ A curated community of social impact leaders who value both mission and money

✓ New Story Labs, templates, and resources as they are created

Join Impctrs Professional Network for $199/year

Get immediate access to the Storytelling Lab plus the full IPN ecosystem.

CASE STUDY (GENERIC BUT IMPACTFUL)

From “nice story” to a five-figure campaign

A small community-based organization joined the Impctrs Professional Network and started in the Storytelling Lab with one simple goal: increase online giving for their annual campaign.

They took one real client story that was sitting in a staff report and ran it through the Impact Story Blueprint and the Story-to-Revenue Roadmap.

Here is what changed:

✓ They reshaped the story using a clear before-and-after structure

✓ They pulled in two key data points to support the narrative

✓ They built a short email sequence and a few social posts using Lab templates

The result

✓ Their average online gift increased

✓ More lapsed donors gave again

✓ They crossed the five-figure mark in online gifts for the first time

Same mission. Same work in the community. Different story structure and strategy.
That is the power of the Storytelling Lab.

HOW IT WORKS

1. Join Impctrs Professional Network

Become an IPN member for $199/year. You get instant access to the member portal.

2. Open the Storytelling Lab

Inside the portal, click into the Storytelling Lab section and start with the Quick Start Roadmap.

3. Choose a Real Goal

For example:

- Raise more in your next campaign

- Book more discovery calls

- Land a corporate partner

- Fill a program or cohort

4. Follow your Story Path

Use the frameworks, templates, and sessions that match your goal. Build one core story and a few strategic variations.

5. Deploy and Measure

Use your story in emails, decks, calls, and content. Track what changes in gifts, contracts, or enrollments.

6. Refine with the Community

Bring your stories to Story Sprints, Clinics, and Pitch Practice sessions. Get feedback. Keep improving.re lapsed donors gave again.

Ready to stop sounding vague and start sounding investable
Join IPN and unlock the Impctrs Storytelling Lab for $199/year

Join Impctrs Professional Network for $199/year

Total value: ~~$899+~~

Your Price: $199/year

Your Choice:

Get Instant Access to the Impctrs Professional Network!

Get Instant Access to Impctrs Story Lab through Impctrs Professional Network.

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“IPN helped me stop guessing and start executing. I finally have a clear 90-day plan, and we launched our first successful recurring giving campaign..”

— Nonprofit Executive Director

“Being part of IPN means I never build in isolation. The trainings and community support helped us tighten our systems and increase earned revenue within a few months.”

— Social Enterprise Founder

Frequently Asked Questions

Q: Is the Storytelling Lab included in my IPN membership?

Yes. The Impctrs Storytelling Lab is included with your Impctrs Professional Network membership at no extra cost.

Q: How much does Impctrs Professional Network cost?

Membership is $199 per year. This includes the Storytelling Lab, live sessions, replays, templates, and additional resources.

Q: I am not a writer. Will this still work for me?

Yes. The Lab is built for busy leaders, not professional copywriters. You get structured frameworks, prompts, and examples that help you speak and write in your natural voice while still being strategic.

Q: I am just starting my organization. Is this too advanced?

No. This is one of the best times to join. You avoid building scattered messaging and instead build strong, clear stories from the beginning.

Q: Can my team use the Storytelling Lab?

Your membership gives you access to the Lab. Many leaders work through the frameworks with staff, board, or volunteers so everyone can speak with one aligned voice.

Q: Is this only for non profits?

No. The Storytelling Lab serves non profits, social enterprises, ministries, and impact-focused businesses. If you have a mission and a model, we help you tell the story so people support both.